Close the gap between current performance and true capability
We Unlock Value
Your challenges are integrated. Your consulting firm should be too. We are a high-touch, senior-led firm with hands-on leadership experience in marketing, operations, supply chain and finance – enabling faster diagnosis, fewer blind spots, and more durable results.
Revenue isn't growing the way it should. Markets have shifted. And AI isn’t delivering like you had hoped. ThroughSpan helps you untangle the system and reset your commercial strategy.
Margins aren’t expanding. The business is getting more complex. Execution is inconsistent. ThroughSpan helps you identify root causes of lower performance and drive actions that enable lasting improvement.
Approach
Our disciplined cross-functional approach allows us to diagnose root causes, prioritize improvement actions, and execute solutions more quickly and cost-effectively than other firms.
Find the Real Bottleneck
We apply rigorous capability models to quickly identify what's actually limiting performance — not just what's most visible.
Make Your Data Work
We integrate and cleanse data and deploy AI where it actually earns its keep — in workflow efficiency and performance visibility.
Accelerate with Proven Tools
We bring best-practice playbooks of tools and techniques to align diverse teams and accelerate time to results.
Build Capability that Lasts
We don't just fix problems and leave. We work alongside your leaders to align, upskill, and sustain higher performance long after the engagement ends.
Values
How we work is inseparable from what we deliver.
Clients are Partners
We adopt the interests, concerns and goals of our clients as our own, and commit to their success first.
Long-Term Value
We are most passionate about helping clients achieve meaningful and lasting performance improvement.
Profits and People
We believe it’s not one or the other — it's both, so we treat people with respect and consideration.
Social Contribution
We believe business has a societal obligation, so we commit to giving 5% of our annual net profits to charitable organizations with demonstrated social impact.
Case Studies
ThroughSpan leaders have driven outsized results for leading US and global companies in multiple industries.
Our Industry Experience
Energy & Clean Tech
Solar, hydro, geothermal, nuclear, fossil
Medical & Industrial Technology
Robotics, precision industrial, photonics, surgical, aviation
Semiconductor
Wafer fabrication and inspection
Consumer Goods
Consumer packaged goods, large retail
Others
About
Eric Sorenson & Charlie WebsterWe Kept Seeing the Same Problem.
We’ve known each other since our undergraduate years at Stanford. Though our careers progressed in different directions — Eric building one of the country’s most influential marketing and public affairs firms, Charlie leading operational performance transformation at a $1B global med-tech company — we saw the same pattern repeat: when sales strategy, operations, and stakeholder relationships were aligned, companies thrived. When they weren't, even strong companies underperformed.
Most consultants fix one function. We built ThroughSpan to fix the system.
Through
The word through speaks to the importance of solutions that cut through and integrate the functions of an organization.
Span
Span speaks to the vital links between an organization and its most important stakeholders such as customers, investors, government regulators, employees, communities, and other ecosystem members.
Leadership
Eric Sorenson
Founding Partner
EricS@ThroughSpan.com
Eric Sorenson founded, built and led Strategies 360 into one of the most influential marketing and public affairs firms in the Western U.S., with 22 offices across 12 western states and DC, and 20%+ CAGR over 15 years. Prior to that he built Chicago-based Marketing 360 into a global market strategy firm. He was a marketing professor at the Kellogg Business School at Northwestern University for eight years and led the Center for Retail Management at Kellogg, pioneering early applications of machine learning to marketing. Eric has an MBA from Northwestern and BA in economics from Stanford.
Charlie Webster
Founding Partner
CharlieW@ThroughSpan.com
Charlie Webster has a 30-year career in finance, operations, supply chain and executive management in the med-tech, semiconductor and energy industries. Most recently Charlie was EVP at Novanta, a $1B revenue global med-tech firm where he established and led the Novanta Growth System, managed global supply chain, and oversaw China operations. Charlie has been CFO of public and private companies. He also co-founded an energy consulting firm that was subsequently sold to private investors. Charlie has an MPA from Harvard and BA from Stanford.
ThroughSpan is actively building a network of senior professionals in the US and internationally to support our customers.
